What is email marketing?

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Do you know that through email, information is transferred from one inbox to another in a jiffy? Marketing can also be done through this email and the first marketing email was sent in 1978 and do you know what was its result? 13 Million Dollar Sale: Yes, this is definitely a shocking fact, but since then email has started being used as an effective option of marketing. In the style of social media, it has also been believed that email marketing has died, that is, now there is no use for it. Positive effect is not visible but is there any truth in it or is it just a fake news? Along with the answer to this question, in this article you will get many other things like benefits of email marketing, effective email marketing tips and ways of earning through email marketing. All the information is also going to be available, so definitely watch this article till the end.Let's get started.

What is email marketing

first understand what email marketing is.Email marketing is a digital marketing strategy in which by sending emails to prospects and customers, a better relationship is developed with them and by promoting your products and services, you get sales of your brand. Effective email marketing is the one that converts prospectus into customers. Prospects mean people who have not yet become your customers but have a chance of becoming customers because they like your products and offers. Email marketing provides a great option to grow your business, especially for small businesses. Email marketing is a very good concept because through it you can easily increase your revenue. Through this, you can reach a large audience at a very low cost. Can reach and drive more traffic to your company website

effectiveness

now let's talk about the effectiveness of email marketing and know whether email marketing is really dead, then the answer is absolutely no, this is just a fake which should not be believed even though the popularity of social media has increased a lot today. but even today people like to receive mail in their inbox. email marketing is still one of the most successful and cost effective in reaching out to customers. you tell yourself that today when approx 94% internet users email if you use this then how easy it will be to do marketing through email and then what difference will it make whether the internet user is on social media or not? in comparison to facebook and twitter, email proves to be 40 times more effective in creating new customers.

now you can use it. you would be able to get an idea of the effectiveness. there are about 3.9 billion email users in the whole world, which means email has become perfect for reaching your customers. if you look at the statistics of email marketing, 86% email is the preferred communication channel for professionals. 2/3 of the customers are like this. 90% of consumers make a direct purchase after receiving an email marketing message. there are more than 90% of consumers who check their mail every day. in e-commerce, 86% of consumers want to receive a monthly payment from their subscribed brand. receive promotion email at least once Well, now we know that email marketing is not a date but an effective and efficient way of marketing.

Benifits of email marketing

Through email marketing, you can easily reach out to a large audience, strengthen your brand's relationship with your current customers, and not only this, you can also interact directly with your old customers in their inbox and engage them again. can be associated with your brand

Through this you will be able to track your ROI very easily. In this you can track who opened the email, who is clicking on the website through the email and much more. This ROE is the return on investment, through this you can Justify your marketing spend and budget which are used in ongoing campaigns and future campaigns. In this process, you reach only the right audience because you target only your stubborn consumers and send mails to them only after taking their permission. This method makes email marketing one of the cheapest marketing methods.

Where to Use Email Marketing

• to build customer relationships
• promote and sell your products
• boost brand awareness
• promote your content
• generate leads,

Earning

Now let us move ahead and know what to do to earn from email marketing. If you have a business then you can sell its products and services and if you do not have any business then you can become an affiliate for people who have business. In such a situation, you will get commission from that company. You can also earn good income from email marketing by selling premium or exclusive products.  

Example: if you are a live coach and your main product is online monthly membership, then you can promote it through email marketing. Can do this and can also earn through membership plan

email marketing strategy

After knowing all this about email marketing, let us immediately move towards the process which explains how to do email marketing. For this you will have to create an email marketing strategy. Every day a lot of emails come in your customer's inbox. In such a situation, if you develop a strategy. If you don't do this then your email will get lost somewhere in the crowd whereas it should be that most of the people to whom you mail should open the mail, for this you can follow these five steps.

1) find out your audience

First of all, identify those people who will be your target audience. This point should be important in your strategy that what your customers and audience want, your email campaign should start on this basis.

2) Set your goal

Decide what you want to do with your email campaign, what is your goal and do some research for this. Find out what is the average email status in your industry and use these figures as a benchmark to reach your goal.

3) Design your email

Tprepare the email in such a way that people want to sign up. For your email to reach the right people, it is important that you have an email list. This email list is a group of users who have given you permission to send relevant content. and you have their email I'ds

4) Email compaign

Choose the Right Email Campaign Type There are many types of email campaigns. You should know which type you should choose according to your brand whether you should send a weekly newsletter or a new product announcement or any other type. will be beneficial for you.

5) make a schedule

You may have an email list but you should also have a schedule. According to this, you should inform your audience. By doing this, your consistency will be created and your target audience will not be able to forget you.

6) Measure your results

As a marketer, you have to measure your every activity and if you keep measuring even small changes in your emails, you will get big results.

challenging task

After understanding the email marketing strategy, now comes the challenging task of how to prepare your email list. For this you will have to do two important things, you will have to use lead magnets and include future plans in your marketing. What is all this and how? Let me tell you what will happen

Lead magnets

Lead magnets is a marketing term used for a strategy that attracts your prospects towards your email list and they want to connect with you by giving their email address. But there is a problem here. It is true that now people have become more alert about sharing their personal information, in such a situation, unless you share something special and valuable with them, your chances will remain less, that is, unless you give something to people for their benefit. If you don't give special and free option, then why will people join you and why will they give you their email ID, so just think if you just join any brand and give them your details and say keep mailing me, no, that's it.

Customer is exactly like you, so whenever you feel problem in attracting customer, consider yourself as customer and then find out what problem you are facing as a customer or prospect and solve that problem immediately. Do it and get ready again with great offers for your customers. It is good for marketing. If you want to be a part of any survey which is useful for you then you will be a part of it and if any brand offers you a free eBook on email. Even if you are doing it, you will open the mail and read the e-book. Similarly, when you have to connect people with yourself for email marketing, then you have to offer them something, which can be free in the beginning, so that you can get as much relevant audience as possible. After connecting with you, when your face develops among your customers, then you can introduce your brand.

And the customers will also start buying the products and services of that brand. At this time you have to remember that if you want to maintain a long term good relationship then suggest only such brands and products which will benefit your customer only then your customer will remain forever. Will remain connected to you and your income will also increase and your relationship with your customers will also remain strong. There is a demand for quick healthy business. You can offer any free course to your customers other than eBooks or you can offer them your You can also invite to free webinars. Membership and workshops are also similar options. These are eBooks, webinars, courses etc. It is the lead magnets that will attract your customers towards your brand. This lead magnet should be in digital format like PDF, web page, video. etc. so that your new leads can easily consume

How to grow your email list

So to increase your email list, you can take the help of social media in this way. You can increase your social followers so that they should be included in your email list. To collect email addresses from Facebook, you can connect your email software to Facebook. You can integrate it with Twitter so that anyone who comes to develop your page on the social networking site can easily subscribe to receive your email updates. You can also post a tweet at the top of your profile on Twitter that says Sign up for R. You can also take the help of LinkedIn and Facebook ad formats to reach the news letter to your target audience,

hence you can also take the help of your YouTube channel and attract new audience to sign up by doing guest writing in industry blogs. It may take some time for you to increase your email list, but the subscribers and customers you get for your business are sure to have a long term relationship with them because they are your target audience and are interested in your products and services. Besides, she also trusts you, that is why follow such a process and do not even think of buying an email list. It may seem quick and easy but it is also illegal and may not prove to be as useful for you as your own efforts. There will be an email list created from.

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