Kylie Jenner started her own startup in 2019. She launched her own e-commerce brand from Instagram and within 2 years, i.e. in 2021, that brand became worth Rs 7500 crore, i.e. her valuation of one billion dollars. Now what do you think, this success happened because of e-commerce, no, this book happened because of a brilliant content marketing strategy due to which a 21 year old model became the world's youngest billionaire, in this article I will tell you all that What is content marketing? How do we do content marketing? I will tell you 6 processes through which you can do your content marketing easily and not only this, I will tell you through which you can grow your business by doing content marketing easily.
Why should content marketing be done?
But the first question is why do content marketing? What is there in content marketing? So first of all I would like to question you that what is the purpose of marketing? Many of you will say that the purpose of marketing is to maximize Bringing sales and growing profits, but the actual purpose of marketing is to build up trust, due to which trust leads to further sales, reputation of the brand is built and many other things, goodwill of the brand increases. Marketing has an immediate effect. That is to gain trust, that is why we create any advertisement, we create any promotion, we create any campaign so that our trust level increases among our audience and due to that trust level, our sales increase. And friends, content marketing is a method which increases trust the most.
Through content marketing, your user gets a value for free and by trusting him on the value, he trusts your product, just like I write an article for you. I am giving this article, after reading which many of you will get some value and after getting the value, it is possible that they will visit our home, check out our efforts, see our articles, become customers, you will give knowledge in content marketing. If you are giving such value in return you are getting people's trust, then if you want to do any business in today's date, then content is very important for you. You want to do commerce, you want to create your own brand. Whether you want to launch a startup, want to become an individual influencer or want to continue your family business, whatever you do, content marketing is very important for you so that you can scale up your business, so let us understand in which way you can. You can become a content creator and do content marketing for your business.
Types of content marketing
First of all, understand this very well that there are two types of contact, one is the engaging content which people see and engage with,
which is generally the content of Instagram and Facebook in which people see, comment, like and generally like their The content we share with each other on social media is called engagement content. The second one is SEO (Search Engine Optimization) content which comes on the top of search engines, which is generally YouTube content or blog content which people like. When we search, it is on search ranking and from there people find it out, then one is engagement content and one is contact with search engine. First of all you have to see what is your business, if you want to show something to people. If yes, then you go to engagement content. If you want to tell something to people, then you go to SEO content. Like, if I were a model, if there was a hero, I would go to Instagram content, but I am a good tutor, that's why I Tell me, I like to learn from people, so I went to the blog content, in this way, first of all, you decide your platform,
6 tips for contant creating
now friends, there are 6 processes for creating any content for content marketing and releasing the content. If you follow these 6 processes, you can easily create content in bulk, create efficient content and do long term content marketing. Whenever I create any content or write a blog, I follow this 6 step process Now I want you to understand all these six steps very well,
first of all is the process, that is doing content research, then there is scripting the content, then there is shooting the content, writing or editing the content and then there is Making a thumbnail of the content, after that, posting the content on the platform and then at the end, promoting the content. Let me tell you in detail about these 6 points.
1) Keyword research
Often people do not understand how to research contacts and how to search for content. For this problem, I would like to give you a simple solution that first of all ask yourself which topic you are interested in and Second thing, which topic is in high demand in the market, now analyze both the things, which is the topic on which you are interested and which is the topic which is in high demand in the market, many people are searching and then Checking these two, write your title first. Basically, this can be done in such a way that you can check how many people are interested in which topic and there is a lot of keyword research for this.
There are tools, out of which the best tool is a tool called 'Vidai Kyun' for YouTube and if you look overall, Ahref or Semrush are such very effective tools, you can enter your keyword and see it here. How many people are searching this keyword? If you want to search for free, then Google has its own keyword planner where you can enter any word for free and search how many people are searching for that keyword. You are searching and here you can also see how much competition it has. If the question is a keyword in which many people have already posted articles or already videos, then it is possible that your content may not rank even if it is good. So when you start, you have to choose a keyword which has a very high volume on the keyword and has low competition so that more and more people see your content. Now once you have found your primary and your secondary keywords, create your own After writing a title, you start searching, you look at all the other content available online, you see what is missing on the already existing content and now you try to find all the books available and such. There is a place from where you can bring the content, now you bring the content with you from there so that your content is fresh content.
2) scripting
Now once the content research is done, the second process is to do the script and scripting is black in itself. For a good content, it matters a lot how you script your content and friends, what is the meaning of scripting? For this, I use two tools, one is Evernote, you can download Evernote on desktop as well, you can also download it on your phone, whatever is the topic of your content, you can keep the note down here and write your script. You can create, see, I prepare all my scripts in this manner. Apart from this, friends, there is another very good tool named Trailer. Whatever you have to continue topics, write your topics here so that your topic never misses. No, remember that you should always do your scripting in bullet points so that you can note down the points and do not write very long scripts. Otherwise, it will consume too much of your time and you will not give time to all the other things involved in creating content. you will get
3) Content
Now the third step is to shoot, edit and produce your content, once you have a good script then you shoot the content. If you are making a video then you shoot the props. If you are not making a video or writing a blog, then you systematically arrange all the assets of that content and start typing and once you write the content or shoot the content, you edit it. First there are many such parts. In which you do dumb things where the video is not made well or there are many different mistakes in the blog, you edit all those things and cut them out, if you have to put any image then you put the image there, basically as much as you can. So, how do you make your content precise and what size do you make? I use the phone to shoot by making it smallest. Friends, if you are making video content then it is very important to have good audio in it. In a video which is 70% Why is that audio important?
Now after this, friends, for editing, there is a desktop software called Power Director, I use it. If you want to edit on the phone, then you can use a software called Kinemaster. It is quite good, so basically what I do is that after editing out all the blog posts, I first cut the video, remove all the bad parts, remove them and make a simple video. I take that video and then I start editing from above, then I look back at the video, where I think that whatever thing should be downloaded, any image should be kept, I note down that in which second. Which type of images should I bring and place there or which type of stock videos should I bring and place there? Then I do online research on all the images related to my video or related to its part. I download it like I download a stock video and then in the editing process, I download all those things in a time line and edit it into a video.
4) Thumbnail
Once the content is created, the next very important step is to create a thumbnail of your content. The thumbnail defines what your content is. It is through the thumbnail that people click on your videos or click on your blogs. If you do this then thumbnail is very important. You should understand that just like the cover of a book, it is equally important for a book. If your thumbnail is good, then more people will click on it. More people will see your content. If your content is good, But if the thumbnail is not good then it is possible that your content may not be seen by many people. As important as it is to create a good content, it is equally important to create a good thumbnail.
You can use canvas.com to create a thumbnail, it is free. There is an off cost tool with which you can design your very good thumbnail. Here you will already get many templates. In this you just have to change your thumbnail and insert your photo. Whenever you are making a thumbnail, keep this thing in mind that you Do put personal branding in it. Put your picture, your photos or whatever photo or picture of your brand you know so that it is your branding. There are many people who write many things in the thumbnail, you should not do this. You have to write three to four words in the thumbnail, not more than that.
5) Posting
Once the thumbnail is created, friends, the fifth most important process is to post this content and the more important it is that you create good content, the more important it is that you post the content in the right way so that the content is visible to everyone. It does not mean that you just post it, it means that you optimize your content well. When you post your content on YouTube, Instagram, any social media platform or blogging, then it is very important. What are you putting in your title? Try to highlight the keyword of your content in your title. Apart from that, put a proper and complete description of your content. Try to include in the description as much as possible your main keyboard and secondary primary and secondary.
These two things should be included in your description as keywords. You try to put them. In fact, if you put a video on YouTube, you put hashtags there too. Fact, if you put a video on YouTube, you put hashtags there too. You put it on Instagram. If yes, then it plays a very important role there too and then friends, in YouTube, you enter your primary and your secondary keywords and clove tell and shirt tell keywords. Long time keyboard means that you enter the complete long keyword like So if I am posting this article in the keyboard then I will put in long term keyword What is content marketing and in short term keyword I will put content marketing. If there is a long sentence then people often search, it becomes quite difficult and very time consuming. It goes like posting on Instagram, posting on LinkedIn, posting on YouTube, posting on Facebook, posting on Twitter, for this we use a tool called Buffer. What can you do with Buffer? You can post on social media platforms at once, you just have to write everything once and once you post it, it gets automatically posted on all your social media accounts whose accounts are connected to your Buffer account.
6) Promoting
Now the sixth process is very important for any content creator that once it is posted, you have to continuously promote your content so that on the list this content is seen by more than 5000 people. It often happens that people view the content once. If you leave it after posting and even good content does not work completely on search engines because that content is not promoted, then I would suggest all of you that whenever you post any content, publish it after that. Promote that content, even if you can promote it by paying money on Instagram, Facebook or YouTube, there is an option to promote it on each of these platforms,
like whenever you upload a video on YouTube, you have the option to promote it, from there you can promote your video by initializing it. You can promote on level, then if you put even 100 rupees on the video, thousands of people will watch that video. Similarly, on Instagram too, if you post any content, there is an option to boost or promote it. If it doesn't come from here, then Facebook has an ad manager. You can go there and promote the contact, but you must ensure that more than 5000 people see your content in the AT list so that they can do further social sharing so that they can Increase the ranking of that content by getting engagement.
Friends, there are 6 processes to launch a content. If you do these 6 processes continuously, if you do it with a lot of content, then we call it content marketing and it is the base of any online business. I hope friends, this article You must have learned a lot from this. If you liked the article and found the article valuable, then send this article to others too.
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