What is digital marketing

Today in the era of kal everything has become online.  Internet has made our life better and we can enjoy many facilities through it only through phone or laptop.

We can do many things like Online shopping, Ticket booking, Recharges, Bill payments, Online Transactions and ise tarah bahot kuchh etc. through internet.  Because of this trend of users towards the Internet, businesses are adopting Digital Marketing.

 If we look at the market stats, about 80% of shoppers do online research before buying a product or taking a service.  In such a situation, digital marketing becomes important for any company or business.

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BASIC information

Digital marketing refers to the use of digital channels and technologies to promote products, services or brands to reach and engage with target audiences. It covers various online marketing strategies and tactics aimed at attracting, converting and retaining customers in the digital realm.

Here are some key elements and concepts related to digital marketing

1. Website: A well-designed and user-friendly website serves as a central hub for digital marketing efforts. It is essential to have a website that provides relevant information, showcases products or services, and encourages user engagement.

2. Search Engine Optimization (SEO): SEO involves optimizing your website and its content to improve its visibility in search engine results. The goal is to attract organic (non-paid) traffic by appearing higher in search rankings for relevant keywords.

3. Pay-Per-Click (PPC) Advertising: PPC advertising allows businesses to display ads on search engine results pages or other websites and pay only when users click on those ads. Popular PPC platforms include Google Ads and Bing Ads.

4. Social Media Marketing: This involves leveraging social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to build brand awareness, engage with users, and promote products or services. It includes both organic content posting and paid advertising options.

5. Content Marketing: Content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a target audience. It can include blog posts, articles, videos, infographics, and more.

6. Email Marketing: Email marketing involves sending targeted messages to a group of individuals who have voluntarily subscribed to receive updates from your business. It is an effective way to nurture leads, build customer loyalty, and drive sales.

7. Influencer Marketing: Influencer marketing involves collaborating with influential individuals on social media who have a large following and high engagement. By partnering with them, businesses can leverage their influence to promote their products or services.

8. Analytics and Tracking: Digital marketing allows for precise tracking and measurement of campaign performance. Tools like Google Analytics provide valuable insights into website traffic, user behavior, conversions, and other key metrics. Analyzing this data helps optimize marketing strategies and make data-driven decisions.

These are just some of the basic components of digital marketing. The field is continually evolving, and new strategies and technologies emerge regularly. It is crucial to stay updated with the latest trends and adapt your digital marketing efforts accordingly.

Digital marketing definition

Digital marketing is the marketing of products or services using digital technologies on the Internet. This includes display advertising through mobile phone apps and the use of any other digital medium. Today's era is online, such as online shopping, ticket booking, recharge, bill payment, online transaction etc. We can do many things sitting comfortably at home through internet. If we look at the market situation, about 80% of the buyers do online research before buying any product or service, in such a situation digital marketing becomes important for any company or business. Know in detail in this blog what is Digital Marketing.

Cross-channel marketing, multichannel marketing, omnichannel marketing, or whatever term you prefer, is all about connecting with your customer or prospect on every digital channel and on any device. From inboxes to social networks – and to laptops, tablets and smartphones – today's consumers move seamlessly and fully expect you to be right there with them, providing a seamless, integrated experience.

  To help you build a successful cross-channel marketing strategy, here's an in-depth look at the most widely used digital marketing channels.

Advantage of digital marketing

1.Wide Reach

An important feature of digital marketing is that you can reach your industry, products or services to a large number of people. You can directly influence your target customers through website, social media, email and other online means.

2.Centralized Publicity

Through digital marketing, you can directly connect with the target customers of your industry. You can personalize ads, content and messages baed on target customers, thereby focusing more on your publicity and advertising goals.

3.Affordable cost

You have to spend less to advertise through digital marketing as compared to traditional marketing techniques. You can personally control your budget and

4.Peaceful Operation

Through digital marketing, you can increase your business, products or services.  You influence your target users through website, social media, email and other online mediums with less effort.

5.Easy Competition

Digital marketing allows you to compete easily. You can monitor your competitors, their business

6.Personalized communications

A huge advantage of digital marketing is that you can digitally personalize communications with each user, which enables advertisers to effectively communicate with their audiences, understand their needs, and deliver important messages to individual users. Helps in delivering, which helps in achieving the objectives of the brand.

7.Measurable

Digital marketing is measurable, we can easily understand how many users our ads reached, how many people clicked on our ads, how many people converted from our ads, how much time people spend on our website been, how many pages are they visiting. On a website, it is impossible to measure various parameters, such as lag time to conversion, and on traditional media.                                                                                        

8.Real time optimization

Through digital marketing we can optimize (change) our advertising campaigns in real time, which means we can switch to another strategy immediately if one strategy is not working, but In the traditional form of marketing, you cannot change this after our ad has been published.

9.Build engagement

Digital marketing helps brands build engagement with their customers, enabling them to interact with users on a real-time basis through social media. Brands can connect with consumers in real time and include them in their brand communications throughout their business journey.

Work in digital marketing

On the other hand, marketing that works in digital can be done equally well on the internet. Digital marketing is a broad field which includes online advertising, website development, social media management, email marketing, mobile marketing, advertising spend etc.

1.Website Development

If you want to do website development then you can write content in Urdu which is easy to understand for the readers.  Also you can do keyword tags, meta description and link building for content

2.Email Marketing

Send instructions, latest news and offers to your customers through email marketing in Hindi. You can include names and lines written in Hindi so that they are clear and understandable.

3.Social media marketing

Promote your company or brand on social media platforms (like Facebook, Twitter, Instagram) in Hindi.  You can share content written in Hindi and introduce comments, messages, breaking news and ads

4.Mobile marketing

You can promote advanced apps developed in Hindi which are available on Android or iOS.  You can use push notifications, messages and advertisements in Hindi language so that your purpose is fully understood

IMPORTANT NOTE

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